Understanding yourself / 9 min read / October 31, 2026

Who owns a chat analysis? Your chat, your portrait

Portraitor's terms say you keep ownership of the conversation and the portrait is yours for personal purposes. Here is what that covers, where the copies sit, and what the pages leave open.

An illustration of two chat bubbles flowing along a dotted line into a framed portrait shape held inside an outlined browser window, for the article Who owns a chat analysis? Your chat, your portrait.

Portraitor’s terms of service, version 1.3, say you keep ownership of the conversation you upload and grant only a limited licence to process it solely to provide the Service. They say the portrait returned is yours to use for personal purposes and that Portraitor claims no ownership of it.

Asking who owns a chat analysis is usually a way of asking a second question: who else ends up holding it. On Portraitor the two answers sit on different pages. The terms settle ownership in three short sentences. The home page and the privacy page describe where the copies are, and that part can be checked against how the product is built.

What follows reports what each page says, clause by clause, and stops there. It does not say what the clauses mean for you in law. Where the pages do not answer a question, this page says so rather than guessing.

What the terms give you, and what they keep

Section 8 of the terms, headed Intellectual property, has three parts. Under your content, it says you keep ownership of the conversation you submit, and that you grant Portraitor a limited licence to process it solely to provide the Service. Under your portrait, it says the analysis returned is yours to use for personal purposes and that Portraitor claims no ownership of it. Under our Service, it says the design, code and branding of Portraitor belong to Project 54.

So the only right the terms take over your conversation is that licence, and the licence names one purpose. The privacy page, also version 1.3, describes that purpose in operational terms. The masked text is passed to the artificial intelligence provider to generate the portrait, held only for as long as generation requires, and discarded once the portrait has been produced. The policy says conversation text is never written to Portraitor’s database, its backups or its logs.

Whether the licence stretches to training a model is answered on the privacy page rather than in section 8. It says that under the terms of the provider’s paid service tier, the provider does not use your conversation to train or improve its models. The full reading of that clause is in what the policy says about training AI on your chat.

The portrait is yours for personal purposes

Two clauses shape what the portrait may be used for. Section 8 gives it to you for personal purposes. Section 5, on acceptable use, lists what you agree not to do with it. You agree not to use a portrait, or anything derived from one, to make or support a decision about a person’s employment, education, housing, credit, insurance, immigration status, or access to any service or benefit. You also agree not to use the Service to surveil, stalk, harass or harm anyone.

Section 2 of the terms states the intent behind that. It says the Service is built for reflection on your own relationships and is not designed to assess anyone for any other purpose. The privacy page adds that no decision about anyone is ever made from the portrait by Portraitor or by any system it operates.

The terms do not define personal purposes. They do not say whether showing a portrait to a friend, posting part of it online, or quoting it elsewhere falls inside the phrase. This page does not fill that gap, because the pages themselves do not.

Where the copies of a portrait sit

The home page answers the ownership question in its own FAQ, under the question of what happens to your conversation and who owns it. It says the anonymised text is analysed and then discarded, and that you own everything: the only copies are the one in your browser and the portrait emailed to you. It says Portraitor keeps payment records only, with no chat content, for as long as tax law requires.

Section 2 of the terms describes delivery the same way. The portrait is shown on screen, sent once to the email address you gave at checkout, and can be saved as a file produced on your device. The terms say Portraitor keeps no copy and cannot reissue it if you lose it. On the website, the privacy page says your portrait history, made up of the conversations you submit and the results returned, is stored in your own browser, and that clearing your browsing data for the site removes it permanently. In the iPhone app, it says portraits and the masked conversations they were made from are saved only on your phone, up to your most recent 100, and kept out of iCloud backups. Where your portrait is saved covers how each of those copies can be lost.

This is the part of the answer that is more than a promise. A company could say you own your portrait while holding a copy of it on its own servers. The privacy page describes the opposite arrangement. It says no administrative function can read a conversation or a portrait. Its section on legal compulsion says Portraitor holds no conversation, no portrait and no email address, so none can be disclosed by it; what a court could get from the service walks through that list. Its section on a sale of the business says nothing beyond the retained records exists to transfer, because conversations and portraits are not held. The ownership clause and the storage description point the same way, and the second one is what makes the first one checkable.

Two places the one line answer leaves out

The home page line names two copies. The privacy page names further places your material passes through, and a reader weighing the ownership answer should have them in the same view.

The first is the analysis provider. The privacy page says the provider retains submitted content for a limited period in order to monitor misuse of its own service, and that Portraitor is unable to disable that retention. What it receives is the masked text, with names, email addresses and telephone numbers replaced on your device. The page does not state how long that period is.

The second is the host. The privacy page’s register of third parties lists Hostinger as receiving everything that passes through the Service, plus your portrait and email address when the portrait is sent, because it hosts the Service and sends the email. The pages do not say whether sending the email leaves a copy with the host, or for how long. The full register is read out in who else receives your chat.

Two narrower cases are stated too. A very large conversation is held in a temporary file on Portraitor’s server until the analysis request is assembled, then consumed and deleted; an upload abandoned part way becomes unreadable after fifteen minutes. Payment records are kept for seven years and contain no name, email address or card details.

Two kinds of buyer will not get what they want here. Anyone hoping to use a portrait in a decision about someone’s job, tenancy, credit or similar is ruled out by section 5. Anyone who needs the company to resend a lost portrait is ruled out by section 2, which says it cannot.

The other people in the conversation

Section 8 speaks of the conversation you submit and says you keep ownership of it. A chat has more than one participant, and the pages say nothing about whether the other people in it have any claim over the conversation or over a portrait that describes one of them. The privacy page does say that the portrait itself is information about a person.

What the pages do cover is permission. Before payment you confirm that you have permission to analyse the conversation. Section 5 of the terms says you are responsible for that confirmation being true, and that where the law of your country requires the consent of the other participants, you must have obtained it. The privacy page says the other participants’ names, email addresses and telephone numbers are removed on your device, that the list matching each placeholder back to a real detail never leaves your device, and that the portrait is delivered to you alone. What happens to everyone else in a group chat goes through that in more detail.

Questions the published pages leave open

Several questions this subject raises have no answer on the home page, the terms or the privacy page. The terms do not define personal purposes. They do not say when the processing licence ends, although the privacy page says the content is discarded once the portrait has been produced. The pages do not say whether the other participants in a chat hold any right over it. They do not give the length of the provider’s misuse retention. They do not say whether the email delivery leaves a copy at the host.

Each of those is a gap in what is published, and each is stated here as a gap rather than an answer. For what you can remove yourself, and what you can ask the company to remove, see how to delete your data from a chat analyser. To see the upload, masking and delivery steps for yourself, start at the Portraitor home page.

Frequently asked questions

Frequently asked questions

Does Portraitor own my chat after I upload it?

No. Section 8 of the terms says you keep ownership of the conversation you submit and grant Portraitor a limited licence to process it solely to provide the Service.

Who owns the portrait a chat analyser gives me?

On Portraitor, the terms say the analysis returned is yours to use for personal purposes and that Portraitor claims no ownership of it. The design, code and branding of the service belong to Project 54.

Can I share my chat analysis with other people?

The terms do not say directly. They make the portrait yours to use for personal purposes without defining the phrase, and section 5 rules out using it for decisions about a person’s employment, housing, credit and similar matters, or to surveil or harass anyone.

Can Portraitor send my portrait again if I lose it?

No. Section 2 of the terms says Portraitor keeps no copy of the portrait and cannot reissue it, and the home page says the email it sends is your only permanent copy.

What happens to my portrait if Portraitor is sold?

The privacy page says only the records it retains would pass to a new owner, and that nothing else exists to transfer because conversations and portraits are not held by Portraitor.

The terms leave the chat and the portrait with you, and both copies the home page names are on your side.

Where we come in

See what you would be keeping

Portraitor masks names on your device, analyses the text, and returns a portrait the terms say is yours to use for personal purposes.

See how Portraitor works →
Sources
  1. Portraitor, Terms of Service, version 1.3, sections 2, 5 and 8 (30 September 2026).
  2. Portraitor, Privacy Policy, version 1.3 (30 September 2026).
  3. Portraitor home page, FAQ: What happens to my conversation, and who owns it?